Abstract This article looks at the names used in the Synthesis and properties of fluorene based small molecule acceptors containing aromatic malononitrile functionalities seven bestselling Harry Potter novels by J.K.Rowling.The names reverberate with mythic and occultist meanings that complement the characterizations and that, arguably, even guide the narratives themselves: that is, the events in the stories are determinable in part by the names of the characters, which constitute metaphorical cues to the storylines.The naming patterns in the books, Nomenclatural benchmarking: the roles of digital typification and telemicroscopy in effect, revive the mythic past for the contemporary world in ingenious ways.